SHIFT INTO SYTLE
I am thrilled to finally be able to announce this exciting project we are working on with Circuit of the Americas and Austin Fashion Week! Get your tickets now!
Circuit of The Americas kicks off Austin Fashion Week with SHIFT INTO STYLE
COTA Girl looks unveiled at highly anticipated fashion event and fundraiser
AUSTIN, Texas (June 1, 2011) — Circuit of The Americas™, in conjunction with the Circuit Events Host Committee™, today announced a partnership with the organizers of Austin Fashion Week to kick off this annual week of fashion with a prestigious event marrying motorsports and style. Tickets for the Kick-Off Party and other events during the week are available now at http://fashionweekaustin.com/tickets.
SHIFT INTO STYLE—an exceptional fashion party and fundraiser, featuring runway shows, gourmet food and live entertainment—will be held at the Bob Bullock Texas State History Museum on Friday, Aug. 10 from 8-11 p.m. and serve as the official start to Austin Fashion Week. Circuit of The Americas’ beneficiaries for this event are Seton Breast Cancer Center and Dell Children’s Blood and Cancer Center. During the evening, more than one-thousand guests will witness as VIPs from the fashion and motorsports industries unveil the outfits to be worn by the Circuit of The Americas’ (COTA) Girls at the FORMULA 1™ UNITED STATES GRAND PRIX Nov. 16-19, 2012. COTA Girls are stylish ambassadors who will be part of the color and pageantry during the race week festivities. Local fashion talent, of Fashion Star™ fame, Ross Bennett designed the COTA Girls’ collection for Austin’s 2012 Grand Prix and will be on hand for the unveiling.
“This is one of the most unique design projects and it’s an honor to have been chosen for this special assignment in my hometown,” Bennett said. “Formula 1™ events draw sophisticated fans from around the world. We expect SHIFT INTO STYLE to highlight the important role fashion plays in international motorsports.”
SHIFT INTO STYLE will feature runway shows by The Danes and other locally and nationally recognized designers, with hair and make up by ROAR Salon. In addition, proceeds from silent auction items created specifically for this event by Kendra Scott, Linda Asaf, Lana Chu and other designers will benefit The Arc of the Capital Area.
“The Circuit Events Host Committee is working on a number of special events leading up to the FORMULA 1™ UNITED STATES GRAND PRIX in November, and we are excited to launch our official event schedule with SHIFT INTO STYLE in partnership with the great team responsible for Austin Fashion Week,” said Geoff Moore, Circuit chief marketing and revenue officer. “Formula 1™ Grands Prix are very fashion-focused experiences, and we expect SHIFT INTO STYLE to get our guests excited for the fall
season while providing a preview of what we expect to see at the Circuit this November.”