I’ve finally gotten my running groooove back on and oh how I love my time on the trail on Lady Bird Lake. It is such an authentic Austin experience and especially good for the soul. As I hit the ground running my time flies by as I’m entertained by all walks of life (and you know we have some interesting characters in Austin). I tend to keep my eyes peeled on the speed walkers (work that body, work that body!), the HOT shirtless men (you know you watch them too!), and then there’s the super mom running with a mega running stroller carrying triplets (get it girl!). My eyes have recently been pulled toward this super funky truck sporting the words Sup ATX. My initial thought was this was another cool program through Runtex. Nope, it’s the hot new Stand Up Paddle–“SUP”-get it?—gracing our lake. The sport is an ancient Hawaiian form of surfing. In the 1960’s, surfing instructors in Hawaii would manage groups of beginner surfers from stand up paddle boards, as standing on the board gave them a higher viewpoint, increasing visibility, as well as better views of incoming waves. SUP also has roots from the Beach Boys of Waikiki where they would stand on their long boards and paddle out with outrigger paddles to take pictures of tourists learning to surf. This is where the term “Beach Boy Surfing,” another name for stand up paddle surfing. The Flagship SUP ATX stand up paddle boards are designed to perform great in the ocean, on waves, lakes, and rivers. Very Stable-Easy to Ride-Easy to Carry-Easy to Manage. Not to mention they come in all kinds of fun colors.
If the awesome colors don’t sell you on this hip new sport, then I know you are going to sign up once you know celebrities are jumping on board (literally!). If it’s cool enough for Jennifer Aniston, then I guess I will try it!
A MUST watch—The trailer for the “SUP ATX Stand Up Paddle Journey from Malibu to Austin”. Awesomeness!
SUP ATX
I’m totally hooked and I haven’t even set one toe on this board. If you are out and about on Saturday come join me in this adventure. I will be the clumsy one trying to not fall over. For anyone looking for a unique Austin experience-SUP ATX is right for you. This would be a great team building activity for any corporate groups. You can also offer SUP ATX on your welcome guide for groups coming in for a wedding.
Hope to see you on the lake!
Cheers!
Elizabeth






















































